Sick Not Weak

Mental Health Campaign

This campaign challenges the stigma surrounding mental illness by removing the names of mental disorders from social media posts and replacing them with sensor bars. The idea is to draw a parallel between physical and mental health by using alarming health statistics commonly associated with serious physical conditions. As the audience guesses the condition, they discover it’s a mental disorder, confronting their preconceptions. The interactive design invites users to share their own mental health stories, helping to normalize mental illness and encourage conversations without stigma. This project creatively bridges awareness and engagement with a bold, impactful message.

Mental Health Campaign

This campaign challenges the stigma surrounding mental illness by removing the names of mental disorders from social media posts and replacing them with sensor bars. The idea is to draw a parallel between physical and mental health by using alarming health statistics commonly associated with serious physical conditions. As the audience guesses the condition, they discover it’s a mental disorder, confronting their preconceptions. The interactive design invites users to share their own mental health stories, helping to normalize mental illness and encourage conversations without stigma. This project creatively bridges awareness and engagement with a bold, impactful message.