Storefront Display

This is a two piece campaign done for Basecamp Climbing, a new Toronto rock climbing gym which has taken over the iconic Metro Cinema. Although it is no longer a theater, the marquee and movie poster spaces outside the climbing gym have remained the same. The purpose of this campaign is to encourage individuals who are already interested in Rock Climbing and who happen to be right beside the gym to go in and try out Basecamp.

Storefront Display

This is a two piece campaign done for Basecamp Climbing, a new Toronto rock climbing gym which has taken over the iconic Metro Cinema. Although it is no longer a theater, the marquee and movie poster spaces outside the climbing gym have remained the same. The purpose of this campaign is to encourage individuals who are already interested in Rock Climbing and who happen to be right beside the gym to go in and try out Basecamp.

Storefront Display

This is a two piece campaign done for Basecamp Climbing, a new Toronto rock climbing gym which has taken over the iconic Metro Cinema. Although it is no longer a theater, the marquee and movie poster spaces outside the climbing gym have remained the same. The purpose of this campaign is to encourage individuals who are already interested in Rock Climbing and who happen to be right beside the gym to go in and try out Basecamp.

Newspaper Ad

This ad effectively uses clever placement and bold typography to capture attention alongside a high-profile news story. Positioned within a dynamic environment, the ad connects Basecamp Climbing’s services with a sense of adventure and urgency.