"Eating in"

This campaign aligns with Chefs Plate's new strategic focus by positioning home dining as a premium yet convenient experience. The tagline, “Eating at home isn’t what it used to be,” emphasizes the value, quality, and ease of Chefs Plate’s meal kits over dining out. By using relatable, humorous scenarios, it engages modern families who want restaurant-quality meals without leaving home, making the brand feel aspirational but accessible. The campaign’s simplicity and clarity effectively communicate Chefs Plate’s shift, meeting the brief’s objective to reposition the brand and resonate with a new target audience

"Eating in"

This campaign aligns with Chefs Plate's new strategic focus by positioning home dining as a premium yet convenient experience. The tagline, “Eating at home isn’t what it used to be,” emphasizes the value, quality, and ease of Chefs Plate’s meal kits over dining out. By using relatable, humorous scenarios, it engages modern families who want restaurant-quality meals without leaving home, making the brand feel aspirational but accessible. The campaign’s simplicity and clarity effectively communicate Chefs Plate’s shift, meeting the brief’s objective to reposition the brand and resonate with a new target audience