"Labatheism"

This campaign won the "CD for a Week" contest presented by Agency59. The big idea behind this campaign is the concept of Labatheism. Labatheism is a "religion-like" movement that is based around the concept of responsible drinking. Individuals can convert to labatheism and for this conversion be rewarded for not hurting themselves or others while drinking. This movement does not accept irresponsible drinking. However, converted labathiests receive a "pat on the back" for all other drunken activities that do not harm anyone. These "drunken good deeds" range form drunk texting your ex, to breaking out into an embarrassing vocal performance in the middle of a party.

"Labatheism"

This campaign won the "CD for a Week" contest presented by Agency59. The big idea behind this campaign is the concept of Labatheism. Labatheism is a "religion-like" movement that is based around the concept of responsible drinking. Individuals can convert to labatheism and for this conversion be rewarded for not hurting themselves r others while drinking. This movement does not accept irresponsible drinking. However, converted labathiests receive a "pat on the back" for all other drunken activities that do not harm anyone. These "drunken good deeds" range form drunk texting your ex, to breaking out into an embarrassing vocal performance in the middle of a party.

"Labatheism"

Using the Facebook page, individuals can "Convert" to Labathiesm by liking the page. To become a fully pledged Labathiest, individuals can fill out the conversion form. After filling out the conversion form, individuals will be mailed the official Labatheism pendent, and a certificate of conversion. Labatheists are encouraged to post their "drunken good deeds" on the page wall. At the end of the campaign, the individual who's post receives the most likes will be considered a true and loyal labatheist, and will receive a cash prize or a night out with Zach Galifianakis. The winner will be announced on "Judgment day" by St.Labathius, who will appear on the Facebook page via a video blog and announce the winner.

"Labatheism"

This bus shelter is equipped with a speaker and motion sensor device. From afar the bus shelter appears ad free. However, when an individual is close enough the shelter transforms to show St.Labathius' image, while a speaker plays the words "convert now". After a moment the ad disappears as if the viewer has just had a religious revelation.